Unilever / Every U Does Good

We teamed up with Anomaly London, and illustrator, Rune Fisker to create a series of animated videos promoting Unilever’s various social welfare and education initiatives globally.

/ Behind the line

Director
Sam Taylor
Client
Unilever

01:00

THE LINE © MMXXIV

Play

/ OVERVIEW

Multiple Films, Multiple Markets, Multiple Products

The creative challenge was to produce a coherent body of artwork and animation that could be used in dozens of different markets around the world, from cultures as disparate as Indonesia Poland, India, and South Africa.

It also posed a huge logistical challenge, requiring the production team to develop a modular approach to planning, so we could run multiple productions simultaneously, with many markets reusing of the same pieces of animation in different parts of the song, with different products replacing each other in a number of cases ...Is your brain spinning yet? Though complicated, this allowed us to work quickly and efficiently, producing a large amount of high quality animation in a short period of time.

/ Behind the curtain

The Crew

● Director / Sam Taylor ● Executive Producer / James Duveen ● Producers / Hanae Seida / Eva Dahlqvist / Doireann de Buitlear ● Agency / Anomaly London ● Music & Sound / Soundtree ● Agency Creatives / Vix Jagger / Clara Mulligan / Behrad Taherparvar / Whitney Ruef / Jenny Kang ● Agency Account Directors / Chris Cannell / Max Levine ● Agency Producers / Mondi Howard / Jason Ayers / Amy Lonen / Kate Mahoney / Ellie Gibb ● Agency Assistant Producers / Paul Van Lierop / Joss Haynes ● Production Manager / Isobel Stenhouse ● Production Assistants / Samia Ahmed / Coral Cuthbertson ● Design & Illustration / Rune Fisker ● Storyboards / Alex Grigg / Louis Kynd ● Storyboard & Cel Animation / Venla Linna / Amanda Jespersen Holm / Yino Huan / Peter Lowey / Olivier Malric / Maxime Jouniot / Reg Isaac / Peter Baynton / Marlène Beaube / Gervais Merryweather / Ludivine Berthouloux / David Feliu / Hozen Britto ● Artworkers / Chi He / Qian Shi / Juancho Crespo ● Cleanup & Colour / Ash Jiang Wu / Denise Dean / Eleonora Quario / Amix ● 3D / Klaas-Harm Boer / Jonathan Vuillemin ● Compositing & Motion Design / Joe Bichard / Freddie Lewis-wall / Deborah Ho / Peter Baynton / Jeremy Carlen / Nicholas Canticus / Kye Dorricott