Touchland

The brief was simple: don’t just show the product. Capture the feeling and shared connection it brings.

/ Behind the line

Director
Bjorn Erik-Aschim
Client
Touchland

Touchland

0.17

THE LINE © MMXXVI

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/ OVERVIEW

We follow our heroine’s morning commute, racing for the train, bag charms swinging, her Touchland mist clipped to her bag. Character design was central from day one. The team focused on creating a fashion-conscious, expressive protagonist who felt aspirational but effortless - true to the women who already carry Touchland in their bags.

/ behind the line

The Crew

● Director / Bjørn-Erik Aschim ● Producer / Laura Hancock ● Managing Director | Commercials & Branded Content / Laura Breaden ● Executive Creative Director / Tim McCourt ● Executive Producer / Laura Breaden ● Head of Operations / Anna Degenaar ● Head of Production / Nick Miller ● Head of CG / Pete Addington ● Head of Art / Juancho Crespo ● Head of Animation / Kwok Fung Lam ● Head of Compositing / Freddie Lewis-Wall ● Animation Lead / Kwok Fung Lam ● Storyboard / Kwok Fung Lam ● Animation / Joe Hick / Kwok Fung Lam ● FX Animation / Joe Hick ● Clean Up + Colour / Joe Hick / Kwok Fung Lam / Clara Schildhauer ● Character Design / Omar Alsuk (onasugar) ● Character Layout / Omar Alsuk (onasugar) ● Background Layout / Eido Hayashi ● Background / Eido Hayashi ● Compositing / Paul Cheshire / Freddie Lewis-Wall ● Talent & Scheduling Coordinator / Jesus Ovejero ● Studio Coordinator / Sophia Owen-Moulding ● Marketing Manager / Ella Johnston ● IT Support / Rob Riley (Gal Consultancy) ● Pipeline Developer / Ynput ● Sound Design & Mix / Box of Toys ● Special Thanks / Freddie Lewis-Wall / Skye van der Walt