Izzo

We celebrated the launch of YT Industries new trail bike IZZO by creating a film that honours the classic anime fight sequence, incorporating supernatural elements from Japanese folklore in an adrenaline fuelled slash-and-climb to the top of a sacred temple.

/ Behind the line

Director
Wesley Louis
Client
IZZO

Izzo

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THE LINE © MMXXIV

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/ OVERVIEW

When the legends at YT Industries asked us to produce an authentic anime cinematic for their cutting-edge new bike, IZZO, we were not slow to respond. You want a big old anime sword fight? Say no more! IZZO follows a masked hero as he fights several demons with his ultra sharp sword on his way to the peak of a Japanese city. He’s Fast, Agile and Sharp; qualities that echo the key attributes of IZZO, the brand new trail bike released by YT Industries. Directed by Wesley Louis and Alvise Zennaro. Together they handpicked a small but elite pack of artists to make characters swoop, cut and splatter across your screens like a Japanese ink brush. Our intent was to honour the classic anime fight sequence but bring something new and unexpected to the table. The collaborative spirit of everyone at SHIFT Active Media and YT allowed us to create something really unique. With the combined effort of our in-house team, as well as friends from outside The Line, we managed to craft something that we’re immensely proud of. Enjoy!

/ Behind the scenes

Design

/ Behind the scenes

Backgrounds

/ PRE-PRODUCTION

Colour Keys

/ Behind the curtain

The Crew

● Director / Wesley Louis / Alvise Zennaro ● Executive Producer / James Duveen / Sam Taylor ● Producer / Samia Ahmed ● Art Director / Bjorn-Erik Aschim ● Storyboards & Animatic / Alvise Zennaro ● Additional Storyboards / Wesley Louis ● Character Designs / Wesley Louis ● Layout / Kevin Roualland ● Animation / Amanda Holm / Alvise Zennaro / Wesley Louis / Mehdi Aouichaoui / Diego Porral ● FX Animation / Alvise Zennaro / Wesley Louis ● Art Design / Kevin Roualland ● Backgrounds / Kevin Roualland / Igor Piwowarczyk ● Cleanup / Eleonora Quario / Wesley Louis / Alvise Zennaro / Amanda Holm ● Colour / Amix ● Compositing / Victoria Jardine ● Edit & Comp Assistant / Skye Van Der Walt ● Colour Grading / Bjorn-Erik Aschim ● Studio Manager / Sophie Bhutta ● Studio Runner / Laurence Moss ● VO Artist / Togo Igawa ● Audio & Music / Box of Toys Audio ● YT INDUSTRIES ● Founder & CEO / Markus Flossmann ● Creative Director / Andreas John ● Global Marketing Director / Elmar Keineke ● SHIFT Active Media (Agency) ● Executive Creative Director / Matt Doman ● Business Director / James Dando ● Executive Producer / Emmalou Johnson ● Editorial Director / Matt Skinner ● Assistant Producer / Tom Bowes