London, England

00/24 fps

25FPS / 00:30

  • Branded

00:30

January ‘16

THE LINE © MMXXIV

HSBC / Charged up

Charged up

/ Behind the line

HSBC / Charged up

THE LINE © MMXXIV

Play

/ OVERVIEW

Animated advert for HSBC featuring extreme 2D sakuga effects.

/ Behind the curtain

The Crew

● Director / Wesley Louis ● Saatchi & Saatchi ● Producer / Josh Sanders ● Creatives / Harriet Ronn / Barney Spiro ● ECD's / Rob Potts / Andy Jex ● Account Director / Hannah Liu ● The Line/Electric Theatre Collective ● Animation Director / Wesley Louis ● Producer / Arianna Maniscalco ● Editing / Max Taylor ● Post Production Producer / Arianna Maniscalco ● Flame Lead / Matt Jackson ● Flame Assist / Adam Watson / Andrew Stewart ● Nuke / Taran Spear / Alex Grey / Marco Perendija / Tane Welham ● 2D Animation / Wesley Louis / Tim McCourt / Sam Taylor / Bjorn-Erik Aschim / Kristian Antonelli / James Duveen ● 2D Assist @ Amix / Libor Kiss / Zsuzsa Wieser / Krisztina Bakos ● Colourist / Lewis Crossfield