Open (10—6pm)

London, England

00/24 fps

24FPS / 3:26

  • Branded

3:26

January ‘18

THE LINE © MMXXIV

GUCCI SS2018

We helped to bring Gucci's 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal's surreal fantasy paintings.

/ Behind the line

GUCCI SS2018

3:26

THE LINE © MMXXIV

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/ OVERVIEW

The campaign was pushed worldwide with massive murals in London, Honk Kong, New York, Milan and several other locations. The films were displayed on giant LCD screens in the shop windows of GUCCI stores worldwide and on jumbo video-billboards all over the world. The social media campaign spanned across several months and included banner ads, instagram stories and a launch film with the artist himself Ignasi Monreal.

24FPS

0:58

THE LINE © MMXXIV

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/ Behind the curtain

The Crew

● Director / Bjorn-Erik Aschim ● Illustrations & Paintings / Ignasi Monreal ● Animation Director / Bjorn-Erik Aschim ● Producer / Sam Taylor ● Compositing / Sylvain Magne / Thom Flavelle / Kye Dorricott / Jonathan Gallagher / Fiona Lu / Deborah Ho / Hugo Morais / Mathieu Dellabe / Russ Etheridge ● Animation / Venla Linna / Sylvain Magne / Tim Dillnutt / Duncan Gist ● Additional Painting / Mike Shorten ● 3D Previs & Comp / Luke Gibbard ● Audio & Music / Box of Toys Audio