Estée Lauder / Åsa Ekström

The Line brought to life the drawings of Swedish Illustrator Åsa Ekström in this explosion of flowers and springtime joy for Estée Lauder’s new product line containing ferment from the legendary Sakura tree.

/ Behind the line

Subtitle
Bjorn Erik-Aschim
Client
Estée Lauder

00:30

THE LINE © MMXXIV

Play

/ OVERVIEW

We follow the Water Spirit and the flowering Sakura Spirit as they come out of their winter dwelling and use their powers to bring an explosion of life to the landscape around them. It’s an animated whirlwind of joy that signals the coming of spring and highlights the unique qualities of Estée Lauder’s products.

/ Behind the curtain

The Crew

● Director / Bjørn-Erik Aschim ● Producer / Darren Young ● Executive Producer / James Duveen ● Senior Producer / Hanae Seida ● Original Illustration / Åsa Ekström ● Storyboards / Mohamed Fadera / Simone Cirillo ● Concepts / Antoine Birot ● Animation Character Designs / Ditte Wad Andersen ● Animation / Simone Cirillo / Yino Huan / Pierre Rutz ● FX Animation / Olivier Malric / Matt Timms ● Animation Assistance / Elio Lischetti ● Cleanup & Colour / Amix ● Layout & Backgrounds / Antoine Birot / Michael Shorten ● Compositing / Victoria Jardine / Nicolas Trotignon ● Music, Sound Design, & Mix / Box of Toys ● Studio Manager / Emily Darby ● Social Media Manager / Roxana Hooti ● IT Support / Rob Riley (Gal Consultancy) ● Pipeline Developer / Pype Club