00/24 fps

24fps / 01:00

Branded

01:00

June ‘21

THE LINE © MMXXIV

Chobani / Dear Alice

What if we created a future for ourselves that was full of optimism and positivity? This was the starting point for our 2D animated film for Chobani.

/ Behind the line

Director
Bjorn Erik-Aschim
Client
Chobani

01:00

THE LINE © MMXXIV

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/ OVERVIEW

“Dear Alice” is a love letter from a grandmother to a granddaughter and an optimistic vision of the future of farming. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi. (Yeah, we can’t believe this happened either).

We worked closely with Chobani to realise their vision of a world worth fighting for. It’s not a perfect utopia, but a version of a future we can all reach if we just decide to put in the work.

We love the aspiration in Chobani’s vision of the future and hope it will sow the seeds of optimism and feed our imagination for what the future could be. It’s a vision we can totally get behind. We couldn’t be more happy to be part of this campaign.

/ CHOBANI OAT

Waterfall

24fps

00:15

THE LINE © MMXXIV

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/ CHOBANI PROBIOTIC

Start Counting

24FPS

00:15

THE LINE © MMXXIV

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/ CHARACTERS

Modelsheets

/ PAINT

Background Paint

/ PREPRODUCTION

Concept Art

/ Behind the curtain

The Crew

● Director / Bjørn-Erik Aschim ● Producer / Samia Ahmed ● Executive Producer / James Duveen ● Production Manager / Macarena Gaset ● Head of Production / Hanae Seida ● Art Director / Antoine Perez ● Editor / Max Taylor ● Storyboard / Maxime Jouniot / Louis Kynd ● Character Design / Marion Bordeyne / Matthieu Daures / Neïl Dieu / Amanda Holme / Lea Rey Mauzaize / Alexandra Petit / Margaux Rosiau ● Concept Art / Chiara Benedetti / Camille Broutin / Camille Sule / Jessica Woulfe ● Mech Design / Braydan Barrett / Sachin Teng ● Prop Design / Wesley Louis ● Motion Design / Max Taylor / Skye van der Walt ● Lead Animator / Bishoy Gendi ● Animation / Matthieu Daures / Tim Dillnutt / Sara Frias / Daryl Graham / Reg Isaac / Amanda Jespersen Holm / Marianne Le Moigne / Rebecca Perrone / Xavi Siria ● FX Animation / Quentin Cordonnier / Sim Marriott / Matthieu Petit / Frankie Swan ● Cleanup / Judit Boor / Alison Oxborrow / Chrisitina Nerland ● Cleanup & Colour / Amix ● Background Art / Daniel Clarke / Raja Nandepu / Antoine Perez / Arnaud Tribout / Jessica Wolfe / Harrison Yinfaowei ● Lead Compositor / Elliott Kajdan ● Compositor / Valerie Guichard / Guy Lubin / Courtney Pryce / Leandro Vazquez ● 3D Generalist / Klaas-Harm de Boer / Christine Jau / Milo Targett ● Junior Generalist / Online Editor / Skye van der Walt ● Production Coordinator / Tyler Antin ● Studio Manager / Emily Darby ● Music / Joe Hisaishi ● Audio / Walker ● CHOBANI ● Head of Creative Production / David Isaac ● Senior Producer / Kristy Kelly ● Chief Creative Officer / Leland Maschmeyer ● Executive Creative Director / Gustavo Dorietto ● Creative Director / Oriel Pascal Davis-Lyons ● VP, Design / Michael Ciancio ● Design Director / Will McNamara ● Designer / John Vetter ● Director, Creative Operations / Rikki Goswell