Channel 4

‘Yes Boss’ – We were asked by our friends over at Art Practice to collaborate on an ident for the spanking new Channel 4 rebranding. They wanted us to create an ident set in Britain's most essential establishments, the corner shop.

/ Behind the line

Director
Tim McCourt Max Taylor
Client
Channel 4

Channel 4

0:30

THE LINE © MMXXIV

Play

/ OVERVIEW

We thought about it for like 1 second, before saying yes! We love this idea because corner shops are so cool and they are obviously a big part of British life.

/ BACKGROUND

Cornershop Concepts

/ CONCEPTS

Exploration

/ Behind the curtain

The Crew

● Directors / Tim McCourt / Max Taylor ● Production Company / Art Practice ● Executive Producer / Laura Breaden ● Producer / Macarena Gaset ● Concepts / Antoine Birot ● Character Design / Ivan Fedorov / Daniel Clarke ● Prop Design / Antoine Birot / Daniel Clarke / Daniel Converio / Jessica Teare ● Graphic Design / Daniel Converio / Jessica Teare ● Head of CG / Pete Addington ● CG Supervisor / Pete Addington ● Previs / Gherardo Zurla ● Modeling / Marco Hakenjos / Joachim Loesener ● 3D Layout / Marco Hakenjos / Joachim Loesener ● Texturing / Antoine Birot / Theo Nardi / Gherardo Zurla ● Shading / Gherardo Zurla ● Rigging / Studio Nodilus ● 3D Animation / William Lorton ● Cloth Simulation / Mike Battcock at Time Based Arts ● Lighting & Render / Gherardo Zurla ● Character Painting Post FX / Antoine Perez ● Lead Compositor / Gherardo Zurla ● Motion Design / Max Taylor ● Colour Grade / Max Ferguson-Hook at Time Based Arts ● Head of Production / Hanae Seida ● Operations Manager / Anna Degenaar ● Studio Coordinator / Lidia de Hita ● Studio Assistant / Tabitha Kearny ● Talent & Scheduling Coordinator / Jesus Ovejero ● Social Media Manager / Roxana Hooti ● IT Support / Rob Riley (Gal Consultancy) ● Pipeline Developer / Pype Club ● Special Thanks / Time Based Arts